Social Media

Social media is no longer an option for small business. It is essential for every business no matter the size and sector. With now more than 4.2 billion active social media users across the globe, clearly social media platforms have become an increasing valuable marketing tool for small and mid-sized businesses. One of the major benefits of social media is that it reaches a wider audience in very little time. 90% of all marketers say that social media marketing has increased their business exposure. And 70% of business-to-consumer marketers have gotten their customers through . Another amazing benefit is that you are able to connect with your customer on a personal level. Through social media platforms like Tik-Tok, Instagram, Twitter and Facebook, your audience are able to determine whether your company is trustworthy, whether you care for your customers, what are your values, who are you. Through social media you can humanize your brand and build meaningful relationships with your audience.

One of the main advantages of social media marketing is that it is cheaper than traditional marketing methods such as newspaper, radio and billboards. However, you must be smart about your social media marketing and be sure to craft and effective campaign. Otherwise, you will be wasting time and money. Sharing relevant digital content like phots and videos attract users. Good content, therefore, acts as a reason to click and visit website. This is how a small business can generate more traffic to the website. Social Media not only promotes your business by bringing more traffic to your website, it provides opportunity to convert visitors into prospects.

An important acronym essential to understanding social media search and marketing as a whole is SEO — search engine optimization. Specifically, SEO in social media is vital to growing your business as online marketing is becoming more and more prominent in everyday life. Social media and SEO work together to boost your brand visibility. Many small business owners struggle to see results with social media. A survey reported that 43% of small business spend an entire day on social media marketing every week. Premier Presentations can assist your business with creating and maintaining your social media presence. Do you want to connect with your audience? Do you want to increase website traffic? Do you want to give a voice to your brand? All you need is an idea of where you want your brand to go and Premier Presentations can take it there.

• Strategy Development – We discuss your challenges as well and identify your goals. Then we research current trends, competitor strategies and audience habits to develop a well-informed action plan.
• Content Creation – Once we have a strategy, we collect from you or create for you photos and small video clips as well as write creative and informative content that peaks to your target audience.
• Posting – We schedule posts so they are seen by the right people at the right time for peak engagement opportunities.
• Community Management – It's all about engaging with your audience. Part of what we do everyday is build relationships. We reply to comments and take on your reputation as if it were our own.
• Reporting – Get data and analytics to see what works best.